Independent media around the world are struggling to continue their existence and remain independent. The changing media market, a decline in the trust in media, government interference in the working of media, or attacks on journalists are all affecting the ability of media outlets to earn revenue and conduct independent reporting. ‘Media viability’ refers to all factors that influence the (continued) existence of independent media outlets.
The resource guide contains information on what media viability is in general, as well as on media viability issues that are inside the direct sphere of influence of media outlets. The concept media viability is however much broader than this. To navigate quickly to the sections of your interest, please consult the navigator below.
An introduction to media viability: the definition and framework used to approach media viability in this resource guide as well as a summary of the current viability of the media sector.
What Can a Media Outlet Do to Boost its Viability?
In this section you find information on the factors that are in the sphere of influence of media outlets. Here the focus is on best practices that arise from the research on a media business’ operating model, business model, relationship with the audience and quality of content. Also, this section summarises the research conducted by Free Press Unlimited on the income models of media in challenging environments.
Lots of practical information that can help media with the development of their business models, including links to accelerators and media labs around the world, guides and toolkits, and also more information about Roadmap for Media Growth – Free Press Unlimited’s toolkit for business model development.
Evidence base: Media viability
| Source | Year | Country | Organisation | Author |
|---|---|---|---|---|
| The Bottom-Up Media Revolution: How Social Entrepreneurs Around the World Are Building Trust Between Communities and the Media | 2018 | Global | Center for Social Impact, University of Michigan | Parthasarathy, L. & Gordon, M. |
| The Impact of Digital Platforms on News and Journalistic Content | 2018 | Australia | Centre for Media Transition, University of Technology, Sydney | Wilding, D., Fray, P., Molitorisz, S. & McKewon |
| Inflection Point. Impact, Threats and Sustainability: A Study of Latin American Digital Media Entrepreneurs | 2018 | Latin America | SembraMedia | SembraMedia |
| The State of Humanitarian Journalism | 2018 | Global | Scott, M. et al. | |
| Freedom of Change – A theoretical study of the intermediate outcomes of the Theory of Change of Free Press Unlimited | 2018 | Global, Indonesia, Nepal | Involve Consultancy - Erasmus University Rotterdam | Involve Consultancy - Erasmus University Rotterdam |
| An Unfavorable Business: Running Local Media in Myanmar’s Ethnic States and Regions | 2018 | Myanmar | Media Development Investment Fund (MDIF) | Media Development Investment Fund (MDIF) |
| Measuring News Media Sustainability: Towards a Global Barometer | 2018 | Global | Innovation Research Group | Nel, F. & Milburn-Curtis, C. |
| Cost-effectiveness and Economies of Scale of a Mass Radio Campaign to Promote Household Life-saving Practices in Burkina Faso | 2018 | Burkina Faso | Kasteng, F. et al. | |
| Case Studies on Paywall Implementation | 2018 | Malaysia, Poland | Media Development Investment Fund (MDIF) | Dragomir, M. et al. |
| Digital Monetization for Publishers: New Ways to Capture Consumer Revenue | 2018 | Global | The Associated Press (AP) | Nakashima, R. & Cai, A. |
| More Important, But Less Robust? Five Things Everybody Needs to Know about the Future of Journalism | 2018 | Global | Reuters Institute for the Study of Journalism | Neilsen, R.K. & Selva, M. |
| Digital News Report 2018 | 2018 | Global | Reuters Institute for the Study of Journalism | Reuters Institute for the Study of Journalism |