In this report five current and future trends are analysed. From the executive summary the four trends that influence media viability:

“1. (…) media still create the news agenda, but platform companies control access to audiences;
2. (…) automated serendipity and incidental exposure drive people to more and more diverse sources of information;
3. (…) journalism is often losing the battle for people’s attention, and in some countries, for the public’s trust;
4. (…) business models that fund news are challenged (…) leaving news media more vulnerable to commercial and political pressures.”