In the 2018 Digital News Report, conclusions are drawn from a sample of 74,000 online news consumers in 37 countries (mainly Europe). Conclusions are based on the use of social media, business models, and misinformation. The use of social media for news has started to fall in a number of key markets – after years of continuous growth. Use of Facebook is down while the use of alternative platforms like WhatsApp, Instagram and Snapchat are increasing. Nordic countries have seen significant increases in the numbers paying for online. Last year’s significant increase in digital subscriptions in the United States (the so-called Trump Bump) has been maintained, while donations and donation-based memberships are growing in popularity. Over half of those polled (54%) say they are very or extremely concerned about what is real and ‘fake’ on the internet. This is highest in countries where polarised political situations combine with high social media use. Overall, quality content remains the most trusted and read.