Media viability

Independent media around the world are struggling to continue their existence and remain independent. The changing media market, a decline in the trust in media, government interference in the working of media, or attacks on journalists are all affecting the ability of media outlets to earn revenue and conduct independent reporting. ‘Media viability’ refers to all factors that influence the (continued) existence of independent media outlets.  

The resource guide contains information on what media viability is in general, as well as on media viability issues that are inside the direct sphere of influence of media outlets. The concept media viability is however much broader than this. To navigate quickly to the sections of your interest, please consult the navigator below.

What is Media Viability?

An introduction to media viability: the definition and framework used to approach media viability in this resource guide as well as a summary of the current viability of the media sector.

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What Can a Media Outlet Do to Boost its Viability?

In this section you find information on the factors that are in the sphere of influence of media outlets. Here the focus is on best practices that arise from the research on a media business’ operating model, business model, relationship with the audience and quality of content. Also, this section summarises the research conducted by Free Press Unlimited on the income models of media in challenging environments.

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Support

Lots of practical information that can help media with the development of their business models, including links to accelerators and media labs around the world, guides and toolkits, and also more information about Roadmap for Media Growth – Free Press Unlimited’s toolkit for business model development.

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Evidence base: Media viability

Found 69 Results | Page 6 of 6
Source Year Country Author Type
Fighting for Survival: Media Startups in the Global South 2019 Global Center for International Media Assistance (CIMA) report
Financially Viable Media in Emerging and Developing Markets 2011 Global WAN-IFRA report
Digital Journalism and New Business Models 2019 Europe European Federation of Journalists (EFJ) report
Digital Media Inequalities: Policies Against Divides, Distrust and Discrimination 2019 Global Euromedia Research Group book
Digital Monetization for Publishers: New Ways to Capture Consumer Revenue 2018 Global The Associated Press (AP) report
Big Data, Not Big Brother: New Data Protection Laws and the Implications for Independent Media Around the World 2019 Global Center for International Media Assistance (CIMA) report
Cost-effectiveness and Economies of Scale of a Mass Radio Campaign to Promote Household Life-saving Practices in Burkina Faso 2018 Burkina Faso Kasteng, F. et al. research report
Advocating for Openness: Nine Ways Civil Society Groups Have Mobilized to Defend Internet Freedom 2017 Global Center for International Media Assistance (CIMA) case study/ies
An Unfavorable Business: Running Local Media in Myanmar’s Ethnic States and Regions 2018 Myanmar Media Development Investment Fund (MDIF) report