Media viability

Independent media around the world are struggling to continue their existence and remain independent. The changing media market, a decline in the trust in media, government interference in the working of media, or attacks on journalists are all affecting the ability of media outlets to earn revenue and conduct independent reporting. ‘Media viability’ refers to all factors that influence the (continued) existence of independent media outlets.  

The resource guide contains information on what media viability is in general, as well as on media viability issues that are inside the direct sphere of influence of media outlets. The concept media viability is however much broader than this. To navigate quickly to the sections of your interest, please consult the navigator below.

What is Media Viability?

An introduction to media viability: the definition and framework used to approach media viability in this resource guide as well as a summary of the current viability of the media sector.

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What Can a Media Outlet Do to Boost its Viability?

In this section you find information on the factors that are in the sphere of influence of media outlets. Here the focus is on best practices that arise from the research on a media business’ operating model, business model, relationship with the audience and quality of content. Also, this section summarises the research conducted by Free Press Unlimited on the income models of media in challenging environments.

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Support

Lots of practical information that can help media with the development of their business models, including links to accelerators and media labs around the world, guides and toolkits, and also more information about Roadmap for Media Growth – Free Press Unlimited’s toolkit for business model development.

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Evidence base: Media viability

Found 100 Results | Page 6 of 9
Source Year Country Organisation Author
Financing Dies in Darkness? The Impact of Newspaper Closures on Public Finance 2019 United States of America Gao, P. et al.
Digital Media Inequalities: Policies Against Divides, Distrust and Discrimination 2019 Global Euromedia Research Group Trappel, J. (ed.)
More than Money! Rethinking Media Viability in the Digital Age 2019 Global Deutsche Welle Akademie
‘Adaptability is in our DNA’: how our partners make independent journalism pay 2019 Nicaragua, Pakistan, Ukraine Free Press Unlimited
Digital Monetization for Publishers: New Ways to Capture Consumer Revenue 2018 Global The Associated Press (AP) Nakashima, R. and Cai, A.
More Important, But Less Robust? Five Things Everybody Needs to Know about the Future of Journalism 2018 Global Reuters Institute for the Study of Journalism
Digital News Report 2018 2018 Global Reuters Institute for the Study of Journalism
Reinventing the Business Model for Local Newspapers by Building Walls 2018 Norway Olsen, R.K. and Solvoll M.K.
Strengthening the Financial Independence of Independent Media Organisations 2018 Global Ismail, Z.
Testing the Revenue Diversity Argument on Independent Web-native News Ventures 2018 United States of America Massey, B.
Assessing the freedom of expression of Syrian refugee media outlets 2018 Syria University of Leicester Assaf, M.J.
The Bottom-Up Media Revolution: How Social Entrepreneurs Around the World Are Building Trust Between Communities and the Media 2018 Global Center for Social Impact, University of Michigan Parthasarathy, L. and Gordon, M.