Independent media around the world are struggling to continue their existence and remain independent. The changing media market, a decline in the trust in media, government interference in the working of media, or attacks on journalists are all affecting the ability of media outlets to earn revenue and conduct independent reporting. ‘Media viability’ refers to all factors that influence the (continued) existence of independent media outlets.
The resource guide contains information on what media viability is in general, as well as on media viability issues that are inside the direct sphere of influence of media outlets. The concept media viability is however much broader than this. To navigate quickly to the sections of your interest, please consult the navigator below.
An introduction to media viability: the definition and framework used to approach media viability in this resource guide as well as a summary of the current viability of the media sector.
What Can a Media Outlet Do to Boost its Viability?
In this section you find information on the factors that are in the sphere of influence of media outlets. Here the focus is on best practices that arise from the research on a media business’ operating model, business model, relationship with the audience and quality of content. Also, this section summarises the research conducted by Free Press Unlimited on the income models of media in challenging environments.
Lots of practical information that can help media with the development of their business models, including links to accelerators and media labs around the world, guides and toolkits, and also more information about Roadmap for Media Growth – Free Press Unlimited’s toolkit for business model development.
Evidence base: Media viability
| Source | Year | Country | Organisation | Author |
|---|---|---|---|---|
| Supporting Belarusian Media: Quality, Diversity, Reach | 2022 | Belarus | DW Akademie | Galina Malishevskaya |
| Audience and Media Market Research in Guatemala / Estudio de mercado y audiencias de medios de comunicación en América Central: Guatemala | 2022 | Guatemala | Free Press Unlimited | A-01 (A Company / A Foundation) |
| Saving Journalism 2: Global Strategies and a Look at Investigative Journalism | 2022 | Global | Konrad Adenauer Stiftung | Schiffrin, A. et al. |
| Journalism is a public good | 2022 | Global | UNESCO | Berger, G. et al. |
| Media Sustainability Essentials: Building Resilience in a Time of Disruption | 2022 | Democratic Republic of Congo, Georgia, Global, Kazakhstan, Moldova, Paraguay, Somalia, Tanzania, Ukraine, Zimbabwe | USAID, Internews, FHI 360, News Consulting Group (NewsCG) | |
| Local Media Survival Guide 2022 | 2022 | Argentina, Guatemala, Hungary, India, Israel, Jordan, Kyrgyzstan, Mexico, Pakistan, Palestinian Territories, Paraguay, Peru, South Africa, Ukraine, Venezuela, Zimbabwe | International Press Institute | Jacqui Park |
| Finding the funds for journalism to thrive | 2022 | Global | UNESCO | |
| PRIMED Media Viability Learning Brief | 2022 | Global | Free Press Unlimited, BBC Media Action, The Communication Initiative, Global Forum for Media Development, International Media Support, Media Development Investment Fund | Edited by Randall, M. |
| Building Back a Stronger Media | 2022 | Global | UNESCO | Kilman, L. |
| Breaking news: the economic impact of Covid-19 on the global news media industry | 2022 | Global | Economist Impact supported by UNESCO | |
| Media market and audience study in Central America | 2022 | El Salvador, Guatemala, Nicaragua | Free Press Unlimited | A-01 (A Company / A Foundation) |
| Media market and audience study in Central America / Исследование рынка и аудитории СМИ в Центральной Америке | 2022 | El Salvador, Guatemala, Nicaragua | Free Press Unlimited | A-01 (A Company / A Foundation) |