Testing the Revenue Diversity Argument on Independent Web-native News Ventures

According to business logic, it is better to have multiple sources of revenue. In this research, the validity of this logic is tested on non-profit and for-profit independent digital native media in the United States. It found that particularly non-profit media do not perform better, financially, with diversity in income streams. This research is interesting for media businesses as well as media development organisations, in terms of knowing how many different revenue streams media can best pursue. However, defining how one can measure whether media businesses perform better remains a tricky exercise in the independent media sector.

Year Country Organisation Author Type
2018 United States of America Massey, B. academic paper
Theory of Change Keywords Download/link
Intermediate Outcome 3 business models, income diversification Download/link

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