Reinventing the Business Model for Local Newspapers by Building Walls

This publication is based on empirical research among 20 newspapers in Norway. It discusses the strategies used by these newspapers to successfully let a paywall contribute to the medium’s revenue generation.

Year Country Organisation Author Type
2018 Norway Olsen, R.K. & Solvoll, M.K. academic article
Theory of Change Keywords Download/link
Intermediate Outcome 3 reader revenue, strategies, subscriptions Download/link