The Bottom-Up Media Revolution: How Social Entrepreneurs Around the World Are Building Trust Between Communities and the Media

A study of how social entrepreneurs are building trust between communities and the media, specifically focusing on fellows they work with (Ashoka fellows). The fellows noted the following goals important for social entrepreneurs to work towards: a) improving the infrastructure and environment within which media operates, b) improving standards of reporting to strengthen the quality of journalism, c) ensuring the media is a vehicle for civic engagement, d) making the media a self-sustaining business, and e) increasing media literacy by providing the public with diverse and representative content.

Authors: Laxmi Parthasarathy, Michael Gordon

Year Country Organisation Author Type
2018 Global Center for Social Impact, University of Michigan Parthasarathy, L. & Gordon, M. report
Theory of Change Keywords Download/link
Intermediate Outcome 3 business, civic, engagement, journalism, media literacy, standards, sustainability, trust Download/link

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