Media viability

Independent media around the world are struggling to continue their existence and remain independent. The changing media market, a decline in the trust in media, government interference in the working of media, or attacks on journalists are all affecting the ability of media outlets to earn revenue and conduct independent reporting. ‘Media viability’ refers to all factors that influence the (continued) existence of independent media outlets.  

The resource guide contains information on what media viability is in general, as well as on media viability issues that are inside the direct sphere of influence of media outlets. The concept media viability is however much broader than this. To navigate quickly to the sections of your interest, please consult the navigator below.

What is Media Viability?

An introduction to media viability: the definition and framework used to approach media viability in this resource guide as well as a summary of the current viability of the media sector.

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What Can a Media Outlet Do to Boost its Viability?

In this section you find information on the factors that are in the sphere of influence of media outlets. Here the focus is on best practices that arise from the research on a media business’ operating model, business model, relationship with the audience and quality of content. Also, this section summarises the research conducted by Free Press Unlimited on the income models of media in challenging environments.

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Support

Lots of practical information that can help media with the development of their business models, including links to accelerators and media labs around the world, guides and toolkits, and also more information about Roadmap for Media Growth – Free Press Unlimited’s toolkit for business model development.

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Evidence base: Media viability

Found 117 Results | Page 10 of 10
Source Year Country Organisation Author
Financing Quality Journalism: Research into Existing and New Models to Finance Quality Journalism and Possible Strategies for Moving Forward 2015 Global Shaerpa Oostlander, P. et al.
Final Evaluation – Strengthening Community Radio’s in Bangladesh 2015 Bangladesh Free Press Unlimited Sen, A.
Business Journalism Thrives-Even Under Repressive Regimes 2014 Global Center for International Media Assistance (CIMA) Podesta, D.
Three Rules for Supporting Journalism with Multiple Revenue Streams 2014 Global J-Source, The Canadian Journalism Project Toughill, K.
Viability of Media Start-Ups: Sharing Successes 2014 Global Deutsche Welle Akademie Deutsche Welle Akademie
Financially Viable Media in Emerging and Developing Markets 2011 Global WAN-IFRA WAN-IFRA
Government Advertising and Media Coverage of Corruption Scandals 2011 Argentina Di Tella, R. & Franceschelli, I.
Inequality and Media Capture 2008 Global Petrova, M.
Media Capture in a Democracy: The Role of Wealth Concentration 2005 Corneo, G.