Media viability

Independent media around the world are struggling to continue their existence and remain independent. The changing media market, a decline in the trust in media, government interference in the working of media, or attacks on journalists are all affecting the ability of media outlets to earn revenue and conduct independent reporting. ‘Media viability’ refers to all factors that influence the (continued) existence of independent media outlets.  

The resource guide contains information on what media viability is in general, as well as on media viability issues that are inside the direct sphere of influence of media outlets. The concept media viability is however much broader than this. To navigate quickly to the sections of your interest, please consult the navigator below.

What is Media Viability?

An introduction to media viability: the definition and framework used to approach media viability in this resource guide as well as a summary of the current viability of the media sector.

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What Can a Media Outlet Do to Boost its Viability?

In this section you find information on the factors that are in the sphere of influence of media outlets. Here the focus is on best practices that arise from the research on a media business’ operating model, business model, relationship with the audience and quality of content. Also, this section summarises the research conducted by Free Press Unlimited on the income models of media in challenging environments.

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Lots of practical information that can help media with the development of their business models, including links to accelerators and media labs around the world, guides and toolkits, and also more information about Roadmap for Media Growth – Free Press Unlimited’s toolkit for business model development.

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Evidence base: Media viability

Found 69 Results | Page 5 of 6
Source Year Country Author Type
Digital News Report 2018 2018 Global Reuters Institute for the Study of Journalism report
Media Capture in a Democracy: The Role of Wealth Concentration 2005 Corneo, G. academic paper
Measuring the Business Side: Indicators to Assess Media Viability 2017 Global Deutsche Welle Akademie report
More than Money! Rethinking Media Viability in the Digital Age 2019 Global Deutsche Welle Akademie report
Lessons in Innovation: How International News Organisations Combat Disinformation Through Mission-Driven Journalism 2019 Global Reuters Institute for the Study of Journalism report
Measuring News Media Sustainability: Towards a Global Barometer 2018 Global Innovation Research Group research report
Government Advertising and Media Coverage of Corruption Scandals 2011 Argentina Di Tella, R. and Franceschelli, I. research report
In the Service of Power: Media Capture and the Threat to Democracy 2017 Global Center for International Media Assistance (CIMA) report
Inequality and Media Capture 2008 Global Petrova, M. academic article
Inflection Point. Impact, Threats and Sustainability: A Study of Latin American Digital Media Entrepreneurs 2018 Latin America SembraMedia research report
Fighting for Survival: Media Startups in the Global South 2019 Global Center for International Media Assistance (CIMA) report
Financially Viable Media in Emerging and Developing Markets 2011 Global WAN-IFRA report