Media viability

Independent media around the world are struggling to continue their existence and remain independent. The changing media market, a decline in the trust in media, government interference in the working of media, or attacks on journalists are all affecting the ability of media outlets to earn revenue and conduct independent reporting. ‘Media viability’ refers to all factors that influence the (continued) existence of independent media outlets.  

The resource guide contains information on what media viability is in general, as well as on media viability issues that are inside the direct sphere of influence of media outlets. The concept media viability is however much broader than this. To navigate quickly to the sections of your interest, please consult the navigator below.

What is Media Viability?

An introduction to media viability: the definition and framework used to approach media viability in this resource guide as well as a summary of the current viability of the media sector.

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What Can a Media Outlet Do to Boost its Viability?

In this section you find information on the factors that are in the sphere of influence of media outlets. Here the focus is on best practices that arise from the research on a media business’ operating model, business model, relationship with the audience and quality of content. Also, this section summarises the research conducted by Free Press Unlimited on the income models of media in challenging environments.

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Support

Lots of practical information that can help media with the development of their business models, including links to accelerators and media labs around the world, guides and toolkits, and also more information about Roadmap for Media Growth – Free Press Unlimited’s toolkit for business model development.

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Evidence base: Media viability

Found 69 Results | Page 4 of 6
Source Year Country Author Type
When Covering a Crisis, Should Your Content be Free? 2020 Global International Journalists' Network (IJNet) case study/ies
How to Make it Easier for Readers to Subscribe 2019 Canada Facebook Journalism Project case study/ies
The need and the opportunities for sustainability: the case of local radio stations in Tanzania 2017 Tanzania Spurk, C. and Dingerkus, F. academic paper
The State of Humanitarian Journalism 2018 Global Scott, M. et al. report
Unlocking Journalism Resilience: Adapting a Digital Business Model to Promote Press Freedom 2019 Global WAN-IFRA report
Small is Beautiful. New Business Models for Digital Media: A Case Study 2019 Switzerland, United States of America Shorenstein Center report
Solar Powered Transmission: A Case Study from South Sudan 2016 South Sudan Internews case study/ies
Testing the Revenue Diversity Argument on Independent Web-native News Ventures 2018 United States of America Massey, B. academic paper
The Bottom-Up Media Revolution: How Social Entrepreneurs Around the World Are Building Trust Between Communities and the Media 2018 Global Center for Social Impact, University of Michigan report
Pathways to Media Reform in Sub-Saharan Africa: Reflections from a Regional Consultation 2017 Africa Center for International Media Assistance (CIMA) report
Pay Models for Online News in the US and Europe: 2019 Update 2019 Europe, United States of America Reuters Institute for the Study of Journalism report
Resource-Based Analysis of the Survival of Independent Web-Native News Ventures 2016 United States of America Massey, B. academic paper