Independent media around the world are struggling to continue their existence and remain independent. The changing media market, a decline in the trust in media, government interference in the working of media, or attacks on journalists are all affecting the ability of media outlets to earn revenue and conduct independent reporting. ‘Media viability’ refers to all factors that influence the (continued) existence of independent media outlets.
The resource guide contains information on what media viability is in general, as well as on media viability issues that are inside the direct sphere of influence of media outlets. The concept media viability is however much broader than this. To navigate quickly to the sections of your interest, please consult the navigator below.
In this section you find information on the factors that are in the sphere of influence of media outlets. Here the focus is on best practices that arise from the research on a media business’ operating model, business model, relationship with the audience and quality of content. Also, this section summarises the research conducted by Free Press Unlimited on the income models of media in challenging environments.
Lots of practical information that can help media with the development of their business models, including links to accelerators and media labs around the world, guides and toolkits, and also more information about Roadmap for Media Growth – Free Press Unlimited’s toolkit for business model development.
Evidence base: Media viability
|Few Winners, Many Losers: the COVID-19 Pandemic’s Dramatic and Unequal Impact on Independent News Media||2020||Global||Reuters Institute & University of Oxford||Kleis Nielsen, R. et al.|
|Crisis and Opportunity: How Independent Media Can Learn from the Pandemic||2020||Global||Open Society Foundations||Robinson, J.J.|
|Evaluation Media Incubator for the Western Balkans Pilot Project||2020||Kosovo, Serbia||Free Press Unlimited||Kahrmann, I.|
|Supporting Local Journalism in the Age of Covid-19||2020||United States of America||Radcliffe, D.|
|Media Turn to Engagement and Creativity to Confront COVID Crisis||2020||Global||Media Development Investment Fund (MDIF)|
|Myanmar’s Media Response to COVID-19: A Media Development Investment Fund (MDIF) Survey||2020||Myanmar||Media Development Investment Fund (MDIF)|
|Central African Republic: Coronavirus and the Media||2020||Central African Republic||European Journalism Observatory||M. Leroy|
|The Splice Lights On Survey Shows That Over 40% of Media Orgs Expect to Start Cutting Jobs in the Next 12 Months||2020||Argentina, Australia, Bangladesh, Brazil, Brunei, Cambodia, Ecuador, El Salvador, Hong Kong, Indonesia, Japan, Jordan, Kenya, Lebanon, Mongolia, Myanmar, Nepal, New Zealand, Nicaragua, North Macedonia, Philippines, Portugal, Serbia, Singapore, Sri Lanka, Thailand, Ukraine, United States of America, Vietnam||Splice||Soon, A.|
|Lessons in Innovation: How International News Organisations Combat Disinformation Through Mission-Driven Journalism||2019||Global||Reuters Institute for the Study of Journalism||Posetti, J. et al.|
|Big Data, Not Big Brother: New Data Protection Laws and the Implications for Independent Media Around the World||2019||Global||Center for International Media Assistance (CIMA)||Férdeline, A.|
|How to Make it Easier for Readers to Subscribe||2019||Canada||Facebook Journalism Project||Grant, D.|
|Hungary: Conclusions of the Joint International Press Freedom Mission||2019||Hungary||Article19||International Press Institute (IPI), Article 19, the Committee to Protect Journalists (CPJ), the European Centre for Press and Media Freedom (ECPFM), the European Federation of Journalists (EFJ), Free Press Unlimited (FPU), Reporters Without Borders (RSF), South East Europe Media Organisation (SEEMO).|