Media viability

Independent media around the world are struggling to continue their existence and remain independent. The changing media market, a decline in the trust in media, government interference in the working of media, or attacks on journalists are all affecting the ability of media outlets to earn revenue and conduct independent reporting. ‘Media viability’ refers to all factors that influence the (continued) existence of independent media outlets.  

The resource guide contains information on what media viability is in general, as well as on media viability issues that are inside the direct sphere of influence of media outlets. The concept media viability is however much broader than this. To navigate quickly to the sections of your interest, please consult the navigator below.

What is Media Viability?

An introduction to media viability: the definition and framework used to approach media viability in this resource guide as well as a summary of the current viability of the media sector.

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What Can a Media Outlet Do to Boost its Viability?

In this section you find information on the factors that are in the sphere of influence of media outlets. Here the focus is on best practices that arise from the research on a media business’ operating model, business model, relationship with the audience and quality of content. Also, this section summarises the research conducted by Free Press Unlimited on the income models of media in challenging environments.

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Support

Lots of practical information that can help media with the development of their business models, including links to accelerators and media labs around the world, guides and toolkits, and also more information about Roadmap for Media Growth – Free Press Unlimited’s toolkit for business model development.

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Evidence base: Media viability

Found 69 Results | Page 3 of 6
Source Year Country Author Type
Medill News Leaders Project 2019: Sustaining the Business of Local Journalism 2019 United States of America Northwestern Medill report
Revenue Roles in Local News: Case Studies from Exemplary Civic News Organizations 2019 United States of America American Journalism Project report
Lessons on Building Lasting Revenue and Relationships through Crowdfunding Campaigns 2017 Global Local News Lab report
How News Events Foster Engagement and Expand Revenue 2019 Global Local News Lab report
Strengthening the Financial Independence of Independent Media Organisations 2018 Global Ismail, Z. literature review
Three Rules for Supporting Journalism with Multiple Revenue Streams 2014 Global J-Source, The Canadian Journalism Project commentary
Reinventing the Business Model for Local Newspapers by Building Walls 2018 Norway Olsen, R.K. and Solvoll M.K. academic article
Business Journalism Thrives-Even Under Repressive Regimes 2014 Global Center for International Media Assistance (CIMA) report
The Cairncross Review: A Sustainable Future for Journalism 2019 United Kingdom Cairncross, F. report
More Important, But Less Robust? Five Things Everybody Needs to Know about the Future of Journalism 2018 Global Reuters Institute for the Study of Journalism report
Measuring Beyond Money: The Media Viability Indicators (MVIs) 2020 Global Deutsche Welle Akademie report
Building Regional Strategies for Media Development in the Middle East and North Africa 2020 MENA Center for International Media Assistance (CIMA) report