Media viability

Independent media around the world are struggling to continue their existence and remain independent. The changing media market, a decline in the trust in media, government interference in the working of media, or attacks on journalists are all affecting the ability of media outlets to earn revenue and conduct independent reporting. ‘Media viability’ refers to all factors that influence the (continued) existence of independent media outlets.  

The resource guide contains information on what media viability is in general, as well as on media viability issues that are inside the direct sphere of influence of media outlets. The concept media viability is however much broader than this. To navigate quickly to the sections of your interest, please consult the navigator below.

What is Media Viability?

An introduction to media viability: the definition and framework used to approach media viability in this resource guide as well as a summary of the current viability of the media sector.

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What Can a Media Outlet Do to Boost its Viability?

In this section you find information on the factors that are in the sphere of influence of media outlets. Here the focus is on best practices that arise from the research on a media business’ operating model, business model, relationship with the audience and quality of content. Also, this section summarises the research conducted by Free Press Unlimited on the income models of media in challenging environments.

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Support

Lots of practical information that can help media with the development of their business models, including links to accelerators and media labs around the world, guides and toolkits, and also more information about Roadmap for Media Growth – Free Press Unlimited’s toolkit for business model development.

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Evidence base: Media viability

Found 76 Results | Page 3 of 7
Source Year Country Organisation Author
Publish Less, but Publish Better: Pivoting to Paid in Local News 2020 Finland, France, Germany, United Kingdom Reuters Jenkins, J.
Local Radio Stations in Africa: Sustainability or Pragmatic Viability? 2020 Uganda, Zambia Center for International Media Assistance (CIMA) Meyers, M. and Harford, N.
2020 Annual Report: Dynamic Coalition on the Sustainability of Journalism and News Media 2020 Global Dynamic Coalition for the Sustainability of Journalism and News Media O'Maley, D. et al. (eds)
Digital Media Inequalities: Policies Against Divides, Distrust and Discrimination 2019 Global Euromedia Research Group Trappel, J. (ed.)
Pay Models for Online News in the US and Europe: 2019 Update 2019 Europe, United States of America Reuters Institute for the Study of Journalism Simon, F. and Graves, L.
Fighting for Survival: Media Startups in the Global South 2019 Global Center for International Media Assistance (CIMA) Schiffrin, A.
Small is Beautiful. New Business Models for Digital Media: A Case Study 2019 Switzerland, United States of America Shorenstein Center Somm, M.
How News Events Foster Engagement and Expand Revenue 2019 Global Local News Lab
Revenue Roles in Local News: Case Studies from Exemplary Civic News Organizations 2019 United States of America American Journalism Project
Medill News Leaders Project 2019: Sustaining the Business of Local Journalism 2019 United States of America Northwestern Medill
Emergency assistance for media in the wake of the Sulawesi tsunami 2019 Indonesia Free Press Unlimited
How the UNC-Duke rivalry helped two nonprofit student newspapers collaborate — and make revenue 2019 United States of America Perel, E. and Beck, C.