Media viability

Independent media around the world are struggling to continue their existence and remain independent. The changing media market, a decline in the trust in media, government interference in the working of media, or attacks on journalists are all affecting the ability of media outlets to earn revenue and conduct independent reporting. ‘Media viability’ refers to all factors that influence the (continued) existence of independent media outlets.  

The resource guide contains information on what media viability is in general, as well as on media viability issues that are inside the direct sphere of influence of media outlets. The concept media viability is however much broader than this. To navigate quickly to the sections of your interest, please consult the navigator below.

What is Media Viability?

An introduction to media viability: the definition and framework used to approach media viability in this resource guide as well as a summary of the current viability of the media sector.

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What Can a Media Outlet Do to Boost its Viability?

In this section you find information on the factors that are in the sphere of influence of media outlets. Here the focus is on best practices that arise from the research on a media business’ operating model, business model, relationship with the audience and quality of content. Also, this section summarises the research conducted by Free Press Unlimited on the income models of media in challenging environments.

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Support

Lots of practical information that can help media with the development of their business models, including links to accelerators and media labs around the world, guides and toolkits, and also more information about Roadmap for Media Growth – Free Press Unlimited’s toolkit for business model development.

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Evidence base: Media viability

Found 100 Results | Page 3 of 9
Source Year Country Organisation Author
When Covering a Crisis, Should Your Content be Free? 2020 Global International Journalists' Network (IJNet) Fritsch, M.
Income Models of Independent Media in Difficult Contexts 2020 Global Free Press Unlimited Schot, E.
Building Regional Strategies for Media Development in the Middle East and North Africa 2020 MENA Center for International Media Assistance (CIMA) el-Issawi, F. and Benequista, N.
Reporting Facts: Free From Fear or Favour 2020 Global UNESCO Dragomir, M.
Measuring Beyond Money: The Media Viability Indicators (MVIs) 2020 Global Deutsche Welle Akademie
Case Study: How a Medium Can Grow during Crisis 2020 Germany Deutsche Welle Akademie
The Wisdom of the Crowd: Promoting Media Development through Deliberate Initiatives 2020 Ireland, Malawi, Mexico, United States of America Center for International Media Assistance (CIMA) Matasick, C.
Case Study: The Tunisian Journalists Who Built a Business Model That Frees Them to Investigate 2020 Tunisia Global Investigative Journalism Network (GIJN) Foroudi, L.
Publish Less, but Publish Better: Pivoting to Paid in Local News 2020 Finland, France, Germany, United Kingdom Reuters Jenkins, J.
Local Radio Stations in Africa: Sustainability or Pragmatic Viability? 2020 Uganda, Zambia Center for International Media Assistance (CIMA) Meyers, M. and Harford, N.
2020 Annual Report: Dynamic Coalition on the Sustainability of Journalism and News Media 2020 Global Dynamic Coalition for the Sustainability of Journalism and News Media O'Maley, D. et al. (eds)
Donor Aid and Private Investment: Their Interplay With Media Development 2020 Africa Nyarko, J. et al