Launching a membership program: Lessons from the frontline

Based on the case of the Daily Maverick in South Africa, this publication describes how to best implement a membership model, including how to test before implementation.

Author: Styli Charalambous

Year Country Organisation Author Type
2020 South Africa Daily Maverick Charalambous, S. case study/ies
Theory of Change Keywords Download/link
Intermediate Outcome 3 membership, reader revenue Download/link