The Splice Lights On Survey Shows That Over 40% of Media Orgs Expect to Start Cutting Jobs in the Next 12 Months

In April 2020, Splice ran a survey of the financial conditions at media companies around the world, filled out by 59 organisations. The main findings are as follows:

  1. Respondents say their businesses rely heavily on advertising and sponsored content, which have been severely affected by Covid-19.
  2. A weak revenue position affects their ability to address their main fixed monthly costs: full-time employees, part-time staff, office space.
  3. As a result, most respondents expect to have to cut jobs in the next 6 months unless they get help on their operational cashflow and payrolls.

Author: Alan Soon

Year Country Author Type
2020 Argentina, Australia, Bangladesh, Brazil, Brunei, Cambodia, Ecuador, El Salvador, Hong Kong, Indonesia, Japan, Jordan, Kenya, Lebanon, Mongolia, Myanmar, Nepal, New Zealand, Nicaragua, North Macedonia, Philippines, Portugal, Serbia, Singapore, Sri Lanka, Thailand, Ukraine, United States of America, Vietnam Splice report
Theory of Change Keywords Download/link
Intermediate Outcome 3 covid-19, media viability Download/link