Media viability

Independent media around the world are struggling to continue their existence and remain independent. The changing media market, a decline in the trust in media, government interference in the working of media, or attacks on journalists are all affecting the ability of media outlets to earn revenue and conduct independent reporting. ‘Media viability’ refers to all factors that influence the (continued) existence of independent media outlets.  

The resource guide contains information on what media viability is in general, as well as on media viability issues that are inside the direct sphere of influence of media outlets. The concept media viability is however much broader than this. To navigate quickly to the sections of your interest, please consult the navigator below.

What is Media Viability?

An introduction to media viability: the definition and framework used to approach media viability in this resource guide as well as a summary of the current viability of the media sector.

Read more

What Can a Media Outlet Do to Boost its Viability?

In this section you find information on the factors that are in the sphere of influence of media outlets. Here the focus is on best practices that arise from the research on a media business’ operating model, business model, relationship with the audience and quality of content. Also, this section summarises the research conducted by Free Press Unlimited on the income models of media in challenging environments.

Read more

Support

Lots of practical information that can help media with the development of their business models, including links to accelerators and media labs around the world, guides and toolkits, and also more information about Roadmap for Media Growth – Free Press Unlimited’s toolkit for business model development.

Read more

Evidence base: Media viability

Found 69 Results | Page 2 of 6
Source Year Country Author Type
Crisis and Opportunity: How Independent Media Can Learn from the Pandemic 2020 Global Open Society Foundations report
Local Radio Stations in Africa Prove Resilient Amid COVID-19 2020 Uganda, Zimbabwe Myers, M. et al. case study/ies
Digital News Report 2020 2020 Global Reuters Institute report
Donor Aid and Private Investment: Their Interplay With Media Development 2020 Africa Nyarko, J. et al research report
Local Radio Stations in Africa: Sustainability or Pragmatic Viability? 2020 Uganda, Zambia Center for International Media Assistance (CIMA) case study/ies, report
Case Study: The Tunisian Journalists Who Built a Business Model That Frees Them to Investigate 2020 Tunisia Global Investigative Journalism Network (GIJN) case study/ies
Case Study: How a Medium Can Grow during Crisis 2020 Germany Deutsche Welle Akademie case study/ies, webinar
Viability of Media Start-Ups: Sharing Successes 2014 Global Deutsche Welle Akademie webinar
Case Studies on Paywall Implementation 2018 Malaysia, Poland Media Development Investment Fund (MDIF) case study/ies
New Video Series Examines Best Practices for Making Investigative Journalism Sustainable 2020 Global Global Investigative Journalism Network (GIJN) case study/ies, commentary
Launching a membership program: Lessons from the frontline 2020 South Africa Daily Maverick case study/ies
How the UNC-Duke rivalry helped two nonprofit student newspapers collaborate — and make revenue 2019 United States of America Perel, E. and Beck, C. case study/ies