Media viability

Independent media around the world are struggling to continue their existence and remain independent. The changing media market, a decline in the trust in media, government interference in the working of media, or attacks on journalists are all affecting the ability of media outlets to earn revenue and conduct independent reporting. ‘Media viability’ refers to all factors that influence the (continued) existence of independent media outlets.  

The resource guide contains information on what media viability is in general, as well as on media viability issues that are inside the direct sphere of influence of media outlets. The concept media viability is however much broader than this. To navigate quickly to the sections of your interest, please consult the navigator below.

What is Media Viability?

An introduction to media viability: the definition and framework used to approach media viability in this resource guide as well as a summary of the current viability of the media sector.

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What Can a Media Outlet Do to Boost its Viability?

In this section you find information on the factors that are in the sphere of influence of media outlets. Here the focus is on best practices that arise from the research on a media business’ operating model, business model, relationship with the audience and quality of content. Also, this section summarises the research conducted by Free Press Unlimited on the income models of media in challenging environments.

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Lots of practical information that can help media with the development of their business models, including links to accelerators and media labs around the world, guides and toolkits, and also more information about Roadmap for Media Growth – Free Press Unlimited’s toolkit for business model development.

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Evidence base: Media viability

Found 117 Results | Page 2 of 10
Source Year Country Organisation Author
Supporting Belarusian Media: Quality, Diversity, Reach 2022 Belarus DW Akademie Galina Malishevskaya
Audience and Media Market Research in Guatemala / Estudio de mercado y audiencias de medios de comunicación en América Central: Guatemala 2022 Guatemala Free Press Unlimited A-01 (A Company / A Foundation)
Saving Journalism 2: Global Strategies and a Look at Investigative Journalism 2022 Global Konrad Adenauer Stiftung Schiffrin, A. et al.
Coronavirus-Pandemie: Auswirkungen auf die Medienfreiheit in globaler Perspektive 2021 Global Deutsche Welle Akademie Matschke, A.
Sharing Knowledge, Mapping Needs 2021 Global CMDS Holdiș, D.
Saving Journalism: A Vision for the Post-Covid World 2021 Global Konrad-Adenauer-Stiftung Schiffrin, A. et al.
Media Viability in Lebanon 2021 Lebanon Deutsche Welle Akademie Hollifield, A.
Impact of the COVID-19 Pandemic on Media sustainability in Latin America 2021 Latin America UNESCO Espada, A.
Independent Media in Exile 2021 Global University College Maastricht Hlinovská, A. & de Schutter, N.
Simplifying Success: An Ecosystem Initiative for Improving the Financial Sustainability of Independent Digital News Media in Restricted Markets 2021 Global Internews Lambert, J.
Media and Information Landscape in Lebanon 2021 Lebanon Internews & Maharat Foundation Internews & Maharat Foundation
Media Sustainability and Universal Access to Public Interest Journalism 2021 South Africa The South Africa National Editors’ Forum (SANEF) The South Africa National Editors’ Forum (SANEF)