Media market and audience study in Central America

This publication presents the comparative results of media market and audience studies conducted in three Central American countries: Nicaragua, El Salvador and Guatemala. It was undertaken by A-01 (A Company / A Foundation) at the request of Free Press Unlimited (FPU), as part of VIMES (Viable Media for Empowered Societies), a project focused on independent media and journalists in Central America and Eastern Europe.

The research aimed to:

  • Learn about the current media market in Nicaragua, El Salvador and Guatemala.
  • Understand how the population perceives the media, and what their news consumption habits are.
  • Develop recommendations to improve the viability of independent media

The study also provides recommendations based on the lessons learned.

Year Country Organisation Author Type
2022 El Salvador, Guatemala, Nicaragua Free Press Unlimited A-01 (A Company / A Foundation) research report
Theory of Change Keywords Download/link
Intermediate Outcome 3 audience engagement, media markets, media viability, news consumption habits, recommendations Download/link