How News Events Foster Engagement and Expand Revenue

This report, developed by the Local News Lab, discusses events as a strategy of media to engage with their audiences and generate revenue. It contains, among other things, lessons learned, different types of events and templates for organising events.

Year Country Organisation Author Type
2019 Global Local News Lab Stearns, J. report
Theory of Change Keywords Download/link
Intermediate Outcome 3 audience engagement, events, revenue Download/link