This report, developed by the Local News Lab, discusses events as a strategy of media to engage with their audiences and generate revenue. It contains, among other things, lessons learned, different types of events and templates for organising events.
|2019||Global||Local News Lab||Stearns, J.||report|
|Theory of Change||Keywords||Download/link|
|Intermediate Outcome 3||audience engagement, events, revenue||Download/link|