When Covering a Crisis, Should Your Content be Free?

Case description from a news outlet in France. The case describes the outlet’s actions and strategy in reporting the day of and days after a fire at a chemical firm that affected the region. In specific, they describe how they dealt with offering free / not free content online as well as using the crisis to boost subscriptions. Particularly interesting is how they dealt with the dilemma of offering news that is important to everyone: f.e. by offering it for free on the day of the fire, and in following days putting certain articles behind a paywall but also explaining to readers why they chose to do so.

Author: Mathieu Fritsch

Year Country Author Type
2020 Global International Journalists' Network (IJNet) case study/ies
Theory of Change Keywords Download/link
Intermediate Outcome 3 crisis, subscriptions Download/link