Impact of the COVID-19 Pandemic on Media sustainability in Latin America

This study examines the effects of the pandemic on the business models and the sustainability strategies of Latin American media. The text includes an analysis of the sources of income, the crisis in the advertising market and the decisions that have been taken, by the commercial private media, in terms of income models and the new ways to reach their audiences at times of major transformations in social habits and uses.

Additionally, the study also includes a section describing the actions of the state and community media, which played a critical role in the accessibility and universality of access to crucial relevant information. The study concludes with a look at the policies adopted by Latin American countries to meet, or not meet, the needs of the media industry.

Year Country Organisation Author Type
2021 UNESCO Espada, A. report
Theory of Change Keywords Download/link
Intermediate Outcome 3 advertising market, covid-19, media assistance, media audiences, media sustainability Download/link