Pathways to media sustainability in a broken market: Is independent media a public good and is public subsidy to support it realistic?

This working paper argues that business models capable of supporting independent media are decreasingly available, that media markets are increasingly fertile territory for government co-option and that alternative sources of revenue for independent media are scarce. In 6 parts, the report argues that information is a public good in the age of infodemics and democratic backsliding; and analyses the health of media markets; public subsidies, the pros and cons of different subsidy models and evolving concepts, and, finally, argues for ‘government policy that treats information as a public good and finds appropriate ways of mobilising public funds to support it’. The report is a product of the 3-year Protecting Independent Media for Effective Development (PRIMED) programme.

Year Country Organisation Author Type
2021 Global BBC Media Action Deane, J. working paper
Theory of Change Keywords Download/link
Intermediate Outcome 1 information, public funding, public good, public interest media, public subsidy Download/link