Gender equality

Gender and Media Resource Guide

Media play an essential role in working towards gender equality in society. This Gender and Media Resource Guide is the place to find everything you need to promote gender equality in and through media, including:

  • Gender equality in media content
  • Gender equality in the media sector
  • Campaigning and advocacy
  • Gender mainstreaming

Each of the following sections presents practical tools and background information about gender and media, as well as examples of successful approaches.

Explore the following topics:

Latest: Gender and media in times of COVID-19

In the light of the COVID-19 crisis, you can find an overview of gendered impacts of the pandemic and how this relates to media on our new page.

Gender and media

An introduction to basic gender concepts and information about why gender and media matter.

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Gender equality in media content

Worldwide, women are underrepresented in media and often portrayed in stereotypical ways. There is an enormous potential for media to show a wider variety of roles and behaviors of people of all genders, thereby challenging gender inequalities and expanding the range of people society looks up to as role models.

Explore this section to find out about different strategies to promote gender equality in media content.

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Gender equality in the media sector

Gender inequality is clearly visible in the media sector and journalism profession. Women are usually a minority in media organisations, especially in high-level and decision-making positions. Women journalists face unique barriers and safety risks.

Explore this section to find out more about different strategies related to gender in the media sector and workplace.

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Campaigning and advocacy

Campaigning and advocacy are crucial to achieving the legislative and policy environments necessary for gender equality in the media.

Explore this section to find out about different mechanisms and movements being used around the world.

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Gender mainstreaming

When working on a media development project, it is crucial to mainstream gender within its design, implementation and evaluation.

Explore this section to find out how gender mainstreaming can address the concerns and needs of both men and women within every stage of the project cycle.

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Evidence base: Gender equality

Found 79 Results | Page 1 of 7
Source Year Country Author Type
Impact assessment survey report Female Reporters Leadership Programme 2020 Nigeria Wole Soyinka Centre for Investigative Journalism (WSCIJ) evaluation
The International Encyclopedia of Gender, Media, and Communication 2020 Global Karen Ross book
Comparing Gender and Media Equality Across the Globe 2020 Global Monika Djerf-Pierre and Maria Edström book
Women’s rights online; Closing the digital gender gap for a more equal world 2020 Colombia, Ghana, Indonesia, Uganda World Wide Web Foundation research report
A woman’s got to write what a woman’s got to write: the effect of journalist’s gender on the perceived credibility of news articles 2020 Netherlands Elena Klaas and Mark Boukes academic article
Eerste resultaten Nederland Global Media Monitoring Project 2020 2020 Netherlands Free Press Unlimited and WOMEN Inc. research report
Media and Gender in Pakistan 2015 Pakistan International Federation of Journalists (IFJ) research report
Hostile Bytes; A study of online violence against women journalists 2019 Pakistan Media Matters for Democracy research report
The Stories Women Journalists Tell; Women in Media in South Asia 2014 Afghanistan, Bangladesh, Bhutan, India, Nepal, Pakistan, Sri Lanka International Federation of Journalists (IFJ) report
Women’s rights: forbidden subject 2018 Global Reporters without Borders research report
The Missing Perspectives of Women in COVID-19 News 2015 India, Kenya, Nigeria, South Africa, United Kingdom, United States of America AKAS Ltd. research report
Gender aspects of employment and career in the media sector of Armenia, Georgia, Moldova, Russia and Ukraine 2020 Armenia, Georgia, Moldova, Russia, Ukraine Fojo Media Institute research report