Gender equality

Gender and Media Resource Guide

Media play an essential role in working towards gender equality in society. This Gender and Media Resource Guide is the place to find everything you need to promote gender equality in and through media, including:

  • Gender equality in media content
  • Gender equality in the media sector
  • Campaigning and advocacy
  • Gender mainstreaming

Each of the following sections presents practical tools and background information about gender and media, as well as examples of successful approaches.

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Latest updates
New resource

IJNet published tips for reporting about sex work, as mainstream reporting bears the effects of centuries of stigmatisation towards sex work.

New resource
The Freelance Journalism Assembly, run by the European Journalism Centre, published A Freelancer’s Guide on Gender Identity. It provides guidance on how journalists can report on issues relating to gender and represent women and LGBTQI+ people in their stories.

Gender and media

An introduction to basic gender concepts and information about why gender and media matter.

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Gender equality in media content

Worldwide, women are underrepresented in media and often portrayed in stereotypical ways. There is an enormous potential for media to show a wider variety of roles and behaviors of people of all genders, thereby challenging gender inequalities and expanding the range of people society looks up to as role models.

Explore this section to find out about different strategies to promote gender equality in media content.

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Gender equality in the media sector

Gender inequality is clearly visible in the media sector and journalism profession. Women are usually a minority in media organisations, especially in high-level and decision-making positions. Women journalists face unique barriers and safety risks.

Explore this section to find out more about different strategies related to gender in the media sector and workplace.

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Campaigning and advocacy

Campaigning and advocacy are crucial to achieving the legislative and policy environments necessary for gender equality in the media.

Explore this section to find out about different mechanisms and movements being used around the world.

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Gender mainstreaming

When working on a media development project, it is crucial to mainstream gender within its design, implementation and evaluation.

Explore this section to find out how gender mainstreaming can address the concerns and needs of both men and women within every stage of the project cycle.

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Evidence base: Gender equality

Found 88 Results | Page 1 of 8
Source Year Country Organisation Author
A woman’s got to write what a woman’s got to write: the effect of journalist’s gender on the perceived credibility of news articles 2020 Netherlands Klaas, E. and Boukes, M
What Online Harassment Tells Us About Our Newsrooms: From Individuals to Institutions 2020 United States of America Women's Media Centre
The 5050 Project Impact Report 2020 2020 United Kingdom BBC Goswami, N. et al.
Women’s rights online; Closing the digital gender gap for a more equal world 2020 Colombia, Ghana, Indonesia, Uganda World Wide Web Foundation Chair, Ch. et al.
Radio Journalism and Women’s Empowerment in Niger 2020 Niger Heywood, E.
Comparing Gender and Media Equality Across the Globe 2020 Global Nordicom Djerf-Pierre, M. and Edström, M.
The International Encyclopedia of Gender, Media, and Communication 2020 Global Ross, K. et al (eds)
Impact assessment survey report Female Reporters Leadership Programme 2020 Nigeria Wole Soyinka Centre for Investigative Journalism (WSCIJ)
Good for business or the right thing to do? – Motivations and strategies of media managers to promote gender equality in the workplace 2020 Global Free Press Unlimited Gorter, A.
Misogyny and Misinformation: An analysis of gendered disinformation tactics during the COVID-19 pandemic 2020 Global EU Disinfo Lab Sessa, M.G.
If He Can See It, Will He Be It? Representations of Masculinity in Boys’ Television 2020 Global Promundo, Geena Davis Institute on Gender in Media, Kering Foundation
Barriers to women journalists in Sub-Saharan Africa 2020 Africa Fojo Media Institute and African Women in Media Akinbobola, Y.