Gender equality

Gender and Media Resource Guide

Media play an essential role in working towards gender equality in society. This Gender and Media Resource Guide is the place to find everything you need to promote gender equality in and through media, including:

  • Gender equality in media content
  • Gender equality in the media sector
  • Campaigning and advocacy
  • Gender mainstreaming

Each of the following sections presents practical tools and background information about gender and media, as well as examples of successful approaches.

Explore the following topics:

Gender and media

An introduction to basic gender concepts and information about why gender and media matter.

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Gender equality in media content

Worldwide, women are underrepresented in media and often portrayed in stereotypical ways. There is an enormous potential for media to show a wider variety of roles and behaviors of people of all genders, thereby challenging gender inequalities and expanding the range of people society looks up to as role models.

Explore this section to find out about different strategies to promote gender equality in media content.

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Gender equality in the media sector

Gender inequality is clearly visible in the media sector and journalism profession. Women are usually a minority in media organisations, especially in high-level and decision-making positions. Women journalists face unique barriers and safety risks.

Explore this section to find out more about different strategies related to gender in the media sector and workplace.

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Campaigning and advocacy

Campaigning and advocacy are crucial to achieving the legislative and policy environments necessary for gender equality in the media.

Explore this section to find out about different mechanisms and movements being used around the world.

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Gender mainstreaming

When working on a media development project, it is crucial to mainstream gender within its design, implementation and evaluation.

Explore this section to find out how gender mainstreaming can address the concerns and needs of both men and women within every stage of the project cycle.

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Evidence base: Gender equality

Found 103 Results | Page 3 of 9
Source Year Country Organisation Author
Survey COVID-19 and Women Journalists 2020 Global International Federation of Journalists (IFJ)
Media Pluralism Monitor 2020 2020 Albania, Austria, Bulgaria, Croatia, Czech Republic, Denmark, Eastern Europe, Estonia, Europe, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Turkey, United Kingdom Centre for Media Pluralism and Media Freedom (CMPF), European University Insitute Brogi, E. et al.
Online violence Against Women Journalists: A Global Snapshot of Incidence and Impacts 2020 Global UNESCO and the International Center for Journalists (ICFJ) Posetti, J. et al.
Media Pluralism Monitor 2020: Hungary country report 2020 Hungary Centre for Media Pluralism and Media Freedom, European University Insitute
Calling for Coalitions: A Look at Successful Media and Advocacy Partnerships 2020 Kenya, Nigeria, Peru, South Africa Columbia University Chen, Y., Francois, G., Guatam, R., Kedia, S., Meza, M., Song, M., Truitt, J., Wymer, E.
Gender aspects of employment and career in the media sector of Armenia, Georgia, Moldova, Russia and Ukraine 2020 Armenia, Georgia, Moldova, Russia, Ukraine Fojo Media Institute
Videos smashing gender stereotypes go viral in Mali 2019 Mali Free Press Unlimited
Hostile Bytes; A study of online violence against women journalists 2019 Pakistan Media Matters for Democracy Kamran, H.
Representatie van Mannen en Vrouwen in Nederlandse Non-fictie Televisieprogramma’s (Gender Representation in Dutch Non-fiction Television Programmes) 2019 Netherlands Commissariaat voor de media
Rewrite Her Story: How Film and Media Stereotypes Affect the Lives and Leadership Ambitions of Girls and Young Women 2019 Global Plan international, Geena Davis Institute on Gender in Media
How our partners help women in media reach the top 2019 Mali, Nigeria, Somalia Free Press Unlimited
Nigeria: A mentorship programme for journalists in Borno ‘broadens their horizon’ 2019 Nigeria Free Press Unlimited