Gender equality

Gender and Media Resource Guide

Media play an essential role in working towards gender equality in society. This Gender and Media Resource Guide is the place to find everything you need to promote gender equality in and through media, including:

  • Gender equality in media content
  • Gender equality in the media sector
  • Campaigning and advocacy
  • Gender mainstreaming

Each of the following sections presents practical tools and background information about gender and media, as well as examples of successful approaches.

Explore the following topics:

Latest: Gender and media in times of COVID-19

In the light of the COVID-19 crisis, you can find an overview of gendered impacts of the pandemic and how this relates to media on our new page.

Gender and media

An introduction to basic gender concepts and information about why gender and media matter.

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Gender equality in media content

Worldwide, women are underrepresented in media and often portrayed in stereotypical ways. There is an enormous potential for media to show a wider variety of roles and behaviors of people of all genders, thereby challenging gender inequalities and expanding the range of people society looks up to as role models.

Explore this section to find out about different strategies to promote gender equality in media content.

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Gender equality in the media sector

Gender inequality is clearly visible in the media sector and journalism profession. Women are usually a minority in media organisations, especially in high-level and decision-making positions. Women journalists face unique barriers and safety risks.

Explore this section to find out more about different strategies related to gender in the media sector and workplace.

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Campaigning and advocacy

Campaigning and advocacy are crucial to achieving the legislative and policy environments necessary for gender equality in the media.

Explore this section to find out about different mechanisms and movements being used around the world.

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Gender mainstreaming

When working on a media development project, it is crucial to mainstream gender within its design, implementation and evaluation.

Explore this section to find out how gender mainstreaming can address the concerns and needs of both men and women within every stage of the project cycle.

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Evidence base: Gender equality

Found 82 Results | Page 2 of 7
Source Year Country Organisation Author
Good for business or the right thing to do? – Motivations and strategies of media managers to promote gender equality in the workplace 2020 Global Free Press Unlimited
Misogyny and Misinformation: An analysis of gendered disinformation tactics during the COVID-19 pandemic 2020 Global EU Disinfo Lab Sessa, M.G.
If He Can See It, Will He Be It? Representations of Masculinity in Boys’ Television 2020 Global Promundo, Geena Davis Institute on Gender in Media, Kering Foundation
Barriers to women journalists in Sub-Saharan Africa 2020 Africa Fojo Media Institute and African Women in Media Akinbobola, Y.
Survey COVID-19 and Women Journalists 2020 Global International Federation of Journalists (IFJ)
Media Pluralism Monitor 2020 2020 Albania, Austria, Bulgaria, Croatia, Czech Republic, Denmark, Eastern Europe, Estonia, Europe, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Turkey, United Kingdom Centre for Media Pluralism and Media Freedom, European University Insitute
Online violence Against Women Journalists: A Global Snapshot of Incidence and Impacts 2020 Global UNESCO and the International Center for Journalists (ICFJ) Posetti, J. et al.
Media Pluralism Monitor 2020: Hungary country report 2020 Hungary Centre for Media Pluralism and Media Freedom, European University Insitute
Assessment of Studio Kalangou’s Impact on Women’s Rights and Empowerment in Niger 2019 Niger Heywood, E.
Media, Access to Information and ICT and the Empowerment of Women & Girls in Malaysia (Executive Summary) 2019 Malaysia Media4Democracy.EU Ramey, V. et al.
Media, Access to Information and ICT, and the Empowerment of Women & Girls: Technical Assistance to the EU Delegation to Burkina Faso 2019 Burkina Faso Media4Democracy.EU Ramey, V. et al.
Videos smashing gender stereotypes go viral in Mali 2019 Mali Free Press Unlimited