Gender equality

Gender and Media Resource Guide

Media play an essential role in working towards gender equality in society. This Gender and Media Resource Guide is the place to find everything you need to promote gender equality in and through media, including:

  • Gender equality in media content
  • Gender equality in the media sector
  • Campaigning and advocacy
  • Gender mainstreaming

Each of the following sections presents practical tools and background information about gender and media, as well as examples of successful approaches.

Explore the following topics:

Latest updates
New resource

IJNet published tips for reporting about sex work, as mainstream reporting bears the effects of centuries of stigmatisation towards sex work.

New resource
The Freelance Journalism Assembly, run by the European Journalism Centre, published A Freelancer’s Guide on Gender Identity. It provides guidance on how journalists can report on issues relating to gender and represent women and LGBTQI+ people in their stories.

Gender and media

An introduction to basic gender concepts and information about why gender and media matter.

Read more

Gender equality in media content

Worldwide, women are underrepresented in media and often portrayed in stereotypical ways. There is an enormous potential for media to show a wider variety of roles and behaviors of people of all genders, thereby challenging gender inequalities and expanding the range of people society looks up to as role models.

Explore this section to find out about different strategies to promote gender equality in media content.

Read more

Gender equality in the media sector

Gender inequality is clearly visible in the media sector and journalism profession. Women are usually a minority in media organisations, especially in high-level and decision-making positions. Women journalists face unique barriers and safety risks.

Explore this section to find out more about different strategies related to gender in the media sector and workplace.

Read more

Campaigning and advocacy

Campaigning and advocacy are crucial to achieving the legislative and policy environments necessary for gender equality in the media.

Explore this section to find out about different mechanisms and movements being used around the world.

Read more

Gender mainstreaming

When working on a media development project, it is crucial to mainstream gender within its design, implementation and evaluation.

Explore this section to find out how gender mainstreaming can address the concerns and needs of both men and women within every stage of the project cycle.

Read more

Evidence base: Gender equality

Found 83 Results | Page 2 of 7
Source Year Country Organisation Author
The Missing Perspectives of Women in COVID-19 News 2020 India, Kenya, Nigeria, South Africa, United Kingdom, United States of America Bill & Melinda Gates Foundation Kassanova, L.
Women and Leadership in the News Media 2020: Evidence from Ten Markets 2020 Brazil, Finland, Germany, Japan, Mexico, South Africa, South Korea, United Kingdom Reuters Institute for the Study of Journalism Andı, S. et al.
Eerste resultaten Nederland Global Media Monitoring Project 2020 2020 Netherlands Free Press Unlimited and WOMEN Inc. Gorter, A.
A woman’s got to write what a woman’s got to write: the effect of journalist’s gender on the perceived credibility of news articles 2020 Netherlands Klaas, E. and Boukes, M
What Online Harassment Tells Us About Our Newsrooms: From Individuals to Institutions 2020 United States of America Women's Media Centre
The 5050 Project Impact Report 2020 2020 United Kingdom BBC Goswami, N. et al.
Women’s rights online; Closing the digital gender gap for a more equal world 2020 Colombia, Ghana, Indonesia, Uganda World Wide Web Foundation Chair, Ch. et al.
Radio Journalism and Women’s Empowerment in Niger 2020 Niger Heywood, E.
Comparing Gender and Media Equality Across the Globe 2020 Global Nordicom Djerf-Pierre, M. and Edström, M.
Female Journalists in New Media; experiences, challenges and a gendered approach 2019 Pakistan Digital Rights Foundation Javaid, M.
The Safety of Women Journalists: Breaking the Cycle of Silence and Violence 2019 Afghanistan, Colombia, Indonesia, Iraq, Kenya, Nepal, Pakistan, Philippines, Somalia International Media Support (IMS) Chocarro, S.
Money. Power. Stereotypes. Does gender equality in the media really matter? 2019 Georgia, Moldova, Russia Fojo Media Institute ISESP RA