Free Press Unlimited published the report Good for business or the right thing to do? – Motivations and strategies of media managers to promote gender equality in the workplace.

This research explores what motivates managers of news outlets around the world to promote gender equality in the workplace. It also explores the strategies that managers use to implement their commitment to gender equality and the results of these efforts.

The research findings show that there is a wide range of motivations for media managers to promote gender equality in the workplace. The main argument used is the fact that the managers believe in gender equality and want to set an example to promote gender equality in society. Furthermore, business motives and personal reasons play a role.

As a result of their efforts, managers mostly observed a change in the content that was produced by their media outlets, including an increase of women’s voices and diversity of topics covered by the outlet. Furthermore, the working environment of some of the media outlets improved. Only two of the managers interviewed said that promoting gender equality in their organisation had made them more competitive.

The report provides recommendations on how to promote gender equality in media outlets. In this way, it informs media development organisations like Free Press Unlimited in adapting their strategies.