Gender equality

Gender and Media Resource Guide

Media play an essential role in working towards gender equality in society. This Gender and Media Resource Guide is the place to find everything you need to promote gender equality in and through media, including:

  • Gender equality in media content
  • Gender equality in the media sector
  • Campaigning and advocacy
  • Gender mainstreaming

Each of the following sections presents practical tools and background information about gender and media, as well as examples of successful approaches.

Explore the following topics:

Latest: Gender and media in times of COVID-19

In the light of the COVID-19 crisis, you can find an overview of gendered impacts of the pandemic and how this relates to media on our new page.

Gender and media

An introduction to basic gender concepts and information about why gender and media matter.

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Gender equality in media content

Worldwide, women are underrepresented in media and often portrayed in stereotypical ways. There is an enormous potential for media to show a wider variety of roles and behaviors of people of all genders, thereby challenging gender inequalities and expanding the range of people society looks up to as role models.

Explore this section to find out about different strategies to promote gender equality in media content.

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Gender equality in the media sector

Gender inequality is clearly visible in the media sector and journalism profession. Women are usually a minority in media organisations, especially in high-level and decision-making positions. Women journalists face unique barriers and safety risks.

Explore this section to find out more about different strategies related to gender in the media sector and workplace.

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Campaigning and advocacy

Campaigning and advocacy are crucial to achieving the legislative and policy environments necessary for gender equality in the media.

Explore this section to find out about different mechanisms and movements being used around the world.

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Gender mainstreaming

When working on a media development project, it is crucial to mainstream gender within its design, implementation and evaluation.

Explore this section to find out how gender mainstreaming can address the concerns and needs of both men and women within every stage of the project cycle.

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Evidence base: Gender equality

Found 75 Results | Page 5 of 7
Source Year Country Author Type
Tackling Gender Inequality Through Access to Information 2019 Global Article 19 briefing
The 50:50 Project 2019 United Kingdom BBC evaluation
Rewrite Her Story: How Film and Media Stereotypes Affect the Lives and Leadership Ambitions of Girls and Young Women 2019 Global Plan international, Geena Davis Institute on Gender in Media report
Quarterly Reports – Journalism in the Making: Analysing the Content of Emerging Syrian Media 2018 Syria Free Press Unlimited report
Representatie van Mannen en Vrouwen in Nederlandse Non-fictie Televisieprogramma’s (Gender Representation in Dutch Non-fiction Television Programmes) 2019 Netherlands Commissariaat voor de media research report
Mrs. Project Evaluation 2016 Egypt, Iraq, Turkey UBORA evaluation, most significant change
Speak Up Zambia! Interim Evaluation 2017 Zambia Free Press Unlimited evaluation, most significant change
Jeune S3 Mid-Term Review Report 2018 Benin, Cameroon, Central African Republic, Democratic Republic of Congo Jeune S3 evaluation
Making Waves: Media’s Potential for Girls in the Global South 2014 Global BBC Media Action policy brief
Girls’ Attitudes Survey 2018 United Kingdom Girlsguiding
Indonesia: Diversities and Media Discrimination 2019 Indonesia Lestari Nurhajati book chapter
Female Journalists in New Media; experiences, challenges and a gendered approach 2019 Pakistan Digital Rights Foundation