Perspectives from the global entertainment and media outlook 2017–2021: Curtain up! User experience takes center stage

A forecasting study by Price Waterhouse Cooper on the changes that will take place in the global entertainment and media sector. This namely states that to thrive in a marketplace that is increasingly competitive, slower-growing, and dependent on personal recommendations, companies must develop strategies that engage, grow, and monetize their most valuable customors – their audience. To do so, they must combine excellent content with breath and depth of distribution, and then bring it all together in an innovative user experience – this will make media sustainable in the coming years, placing technology and data at the center.

Year Country Author Type
2017 Global Price Waterhouse Cooper report
Theory of Change Keywords Download/link
Intermediate Outcome 3 data, innovation, user experience Download/link

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