Measuring the Audience: Why It Matters to Independent News Media and How It Can Contribute to Media Development

Audience research in its many forms is the glue that helps create and hold together media markets and allows them to be commercialized. It empowers media organizations to understand their audiences, and their needs, and develop compelling content that addresses them. The research concludes with the recommendations for media and media development organisations.

Author: Michelle Foster

Year Country Organisation Author Type
2014 Global Center for International Media Assistance (CIMA) Foster, M. report
Theory of Change Keywords Download/link
Intermediate Outcome 3 audience research, media development Download/link

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