A study of how social entrepreneurs are building trust between communities and the media, specifically focusing on fellows they work with (Ashoka fellows). The fellows noted the following goals important for social entrepreneurs to work towards: a) improving the infrastructure and environment within which media operates, b) improving standards of reporting to strengthen the quality of journalism, c) ensuring the media is a vehicle for civic engagement, d) making the media a self-sustaining business, and e) increasing media literacy by providing the public with diverse and representative content.

Authors: Laxmi Parthasarathy, Michael Gordon