Videos smashing gender stereotypes go viral in Mali

In Mali, women barely feature in the media. Supported by Free Press Unlimited, online media outlet set out to change this with a series of video profiles on women in jobs traditionally dominated by men. The videos went viral, raising awareness about gender roles in Malian society. It’s an unexpected success that could inspire other media outlets in Mali to make their reporting more gender sensitive. For an example, see:


Year Country Organisation Author Type
2019 Mali Free Press Unlimited Free Press Unlimited story/stories
Theory of Change Keywords Download/link
Intermediate Outcome 2 Download/link