In Mali, women barely feature in the media. Supported by Free Press Unlimited, online media outlet Sahelien.com set out to change this with a series of video profiles on women in jobs traditionally dominated by men. The videos went viral, raising awareness about gender roles in Malian society. It’s an unexpected success that could inspire other media outlets in Mali to make their reporting more gender sensitive. For an example, see: https://sahelien.com/niassondi-bate-jai-toujours-aime-les-travaux-physiques/