The Media Sustainability Essentials guide was developed to help media managers identify and choose the most relevant business models and practices that fit with their missions and operating conditions.

It provides a common language around core concepts of media business functions and provides leads to further resources. And, offers practical, straightforward guidance on growing audiences and diversifying revenue sources.

The guide was created under the Strengthening Civil Society Globally (SCS Global) Program, funded by the U.S. Agency for International Development (USAID) under a Leader with Associates (LWA) Cooperative Agreement, led by FHI 360.