Measuring Beyond Money: The Media Viability Indicators (MVIs)

Providing an update and addition to their previous work on measuring media viability, Deutsche Welle Akademie presents with this publication an extensive framework to measure media viability across 5 domains (politics, economics, community, technology and content) and 3 levels (environment, networks and organisations). The definition for media viability underlying this practical tool: ‘the ability of media outlets and media landscapes to produce high-quality journalism in a sustainable way’.

This publication contains a discussion paper on the indicators, a detailed list of indicators and a methodology for interviewing media stakeholders about media viability in their context. All three documents can be found on the download link.

Deutsche Welle Akademie also discussed the MVIs in a webinar on June 10, 2020. This webinar can be viewed in full here.

Year Country Organisation Author Type
2020 Global Deutsche Welle Akademie Jurrat, N. & Moore, L. report
Theory of Change Keywords Download/link
Intermediate Outcome 1, Intermediate Outcome 3 indicators, methodology Download/link