This brief comes as part of the UNESCO series World Trends in Freedom of Expression and Media Development. The brief addresses how policymakers can best respond to the severe financial crisis threatening the supply of independent journalism. It provides a typology of global responses, assesses their pros and cons, and makes 22 actionable recommendations. It builds on the Windhoek+30 Declaration, which underlines media viability as a core principle of information as a public good. Funding for this work was provided by a special allocation from UNESCO’s International Programme for the Development of Communications (IPDC), and from UNESCO’s Multidonor Programme for Freedom of Expression and Safety of Journalists.