Bridging the Gap: Rebuilding Citizen Trust in Media

This is a global study with media organizations (including PCTIJ in Nigeria) that are identified as trying to build bridges between news and audiences. It concludes that there is a global loss of trust in media by audiences and media organizations need quick fixes – of which digital technology (& mobile phones) seem to be the answer. All organizations realize they need to do something about this, but most are not financially self-sufficient. Editors confirmed that readers prefer investigative reporting, but this impact is not monitored regularly. Overall, it is clear that media need to find new ways to relate to audiences and regain their trust.

Authors: Anya Schiffrin, Beatrice Santa-Wood, Susanna De Martino, Nicole Pope, Ellen Hume

Year Country Author Type
2018 Argentina, Global, Hungary, Kenya, Lebanon, Nigeria, Serbia, South Africa, Venezuela, Zimbabwe Schiffrin et al.
Theory of Change Keywords Download/link
Intermediate Outcome 2, Intermediate Outcome 3 audience, digital, impact, investigative, journalism, monitor, trust Download/link