Audience Research in Media Development: Overview, Case Studies, and Lessons Learned

This publication argues for the use of audience research to improve media development project, because is allows to assess the impact of the work done on the final beneficiaries. In the argumentation, the publication describes 3 distinct case studies.

Year Country Author Type
2017 Colombia, Kenya, Palestinian Territories Deutsche Welle Akademie report
Theory of Change Keywords Download/link
Intermediate Outcome 3 audience research, case studies Download/link